http://wordie.org/words/amoral Comments for the word 'Amoral' http://wordie.org http://wordie.org/words/amoral#comments "The most sinister aspect of the chatty <a href="/words/amoral">amoral</a> style of the professional persuaders, is that when they are forced to refer to the helpless, psycho-analysed, dopey buyer of anything that is sold right by a pronoun, that pronoun is usually she.<br />A habit-forming drug is a perfect commodity, and heroin, of which very few doses are enough to ensure the need for a regular, escalating consumption, is the paragon. In the New York subways one may see beautifully designed, five-foot-high posters showing, in four colours, back lit and immaculately photographed, all the beautiful drugs one may buy in a school playground. And above or below, that infallible sales gimmick, 'Don't'."<br />- 'Body Odour And The Persuaders', Germaine Greer in Sunday Times, 1971. Wed, 02 Apr 2008 15:02:03 +0000 http://wordie.org/words/amoral#comments