In the United States, Peoria, Illinois, has legendary status as a test market. Peoria has long been seen as a representation of the average American city, because of its demographics and its perceived mainstream Midwestern culture. In the 1960s and 1970s, Peoria was deemed an ideal test market by various consumer-focused companies, entertainment enterprises (films and concert tours), even politicians, to gauge opinion, interest and receptivity to new products, services and campaigns.
- wikipedia
There is a great restaurant in Peoria call Burger Barge, my favorite is the Tavern Burger.
The money-question: “Will it play in Peoria?â€
Not to be confused with Peoria, Az
Lifebelts here, Lifeboats there,
Hear the shrieks and moans
The captain calls all hands on deck and says in trembling tones
Oh, how I wish't I was in Peoria,
Peoria tonight.
Oh, how I wish't I was in Peoria,
Peoria tonight.
Oh, you can pick a morning gloria
Right off the sidewalk in Peoria.
Oh, how I wish't I was in Peoria,
Peoria tonight.
Why did I ever go with sailor boys?
I should have stayed back home in Illinoys.
Oh, how I wish't I was in Peoria,
Peoria tonight.
Music: Harry Woods
Lyrics: Billy Rose and Mort Dixon
Publisher: Leo Fiest
Melody here
In the United States, Peoria, Illinois, has legendary status as a test market. Peoria has long been seen as a representation of the average American city, because of its demographics and its perceived mainstream Midwestern culture. In the 1960s and 1970s, Peoria was deemed an ideal test market by various consumer-focused companies, entertainment enterprises (films and concert tours), even politicians, to gauge opinion, interest and receptivity to new products, services and campaigns.
- wikipedia