rusticity

from The American Heritage® Dictionary of the English Language, 5th Edition.

• noun The condition of being rustic.
• noun A rustic trait or mannerism.

from The Century Dictionary.

• noun The state or character of being rustic; rural existence, flavor, appearance, manners, or the like; especially, simplicity or homeliness of manner; and hence, in a bad sense, ignorance, clownishness, or boorishness.
• noun Anything betokening a rustic life or origin; especially, an error or defect due to ignorance of the world or of the usages of polite society.

from the GNU version of the Collaborative International Dictionary of English.

• noun The quality or state of being rustic; rustic manners; rudeness; simplicity; artlessness.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun That which makes something rustic.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

• noun the quality of being rustic or gauche