"Rock Hudson later starred with John Wayne in The Undefeated (1969), but not before 'the Duke' made his military-entertainment masterpiece The Green Berets (1968), which enjoyed the full backing of the Vietnam-embattled Department of Defense. With loads of military input, The Green Berets proved to be, said Variety, a 'whammo' and 'boffo' box-office success. Critics, however, almost universally panned it. One New York Times film reviewer went so far as to call it 'so unspeakable, so stupid, so rotten and false in every detail… vile and insane.'" - 'The Golden Age of the Military-Entertainment Complex', Nick Turse, 2008.
Used by Ford Prefect to describe a beach in California, I believe.
"Rock Hudson later starred with John Wayne in The Undefeated (1969), but not before 'the Duke' made his military-entertainment masterpiece The Green Berets (1968), which enjoyed the full backing of the Vietnam-embattled Department of Defense. With loads of military input, The Green Berets proved to be, said Variety, a 'whammo' and 'boffo' box-office success. Critics, however, almost universally panned it. One New York Times film reviewer went so far as to call it 'so unspeakable, so stupid, so rotten and false in every detail… vile and insane.'"
- 'The Golden Age of the Military-Entertainment Complex', Nick Turse, 2008.