"The most sinister aspect of the chatty amoral style of the professional persuaders, is that when they are forced to refer to the helpless, psycho-analysed, dopey buyer of anything that is sold right by a pronoun, that pronoun is usually she. A habit-forming drug is a perfect commodity, and heroin, of which very few doses are enough to ensure the need for a regular, escalating consumption, is the paragon. In the New York subways one may see beautifully designed, five-foot-high posters showing, in four colours, back lit and immaculately photographed, all the beautiful drugs one may buy in a school playground. And above or below, that infallible sales gimmick, 'Don't'." - 'Body Odour And The Persuaders', Germaine Greer in Sunday Times, 1971.
"The most sinister aspect of the chatty amoral style of the professional persuaders, is that when they are forced to refer to the helpless, psycho-analysed, dopey buyer of anything that is sold right by a pronoun, that pronoun is usually she.
A habit-forming drug is a perfect commodity, and heroin, of which very few doses are enough to ensure the need for a regular, escalating consumption, is the paragon. In the New York subways one may see beautifully designed, five-foot-high posters showing, in four colours, back lit and immaculately photographed, all the beautiful drugs one may buy in a school playground. And above or below, that infallible sales gimmick, 'Don't'."
- 'Body Odour And The Persuaders', Germaine Greer in Sunday Times, 1971.